We turned 2 years old: figures, insights, plans
We turned 2 years old! Let’s rejoice with us. We want to share the figures, the main achievements of the year and tell you a little more about our killer feature – the team.
We’ve almost tripled in size this year. From 7,000 to 20,000 users – and we still value each and every one of our customers. Thank you for your feedback. It’s especially gratifying when you write that we’re helping your business grow.
Some achievements 🏆
- Launched 11 ASO tools to track and prioritize semantics, analyze keyword overlaps with competitors, promote in-app purchases, and monitor competitors performance.
- Extended our universal system of indexes for quickly evaluation of app promotion. Added Browse Visibility Index (shows the level of app visibility in the Browse/Explore channels) and Keywords Movement Index (shows the efficiency of growth by keywords).
- Developed new metrics for simplified keyword prioritization: Installs (estimated number of app downloads by the keyword) and Difficulty (complexity of app promotion by keyword). Unlike others, we calculate Difficulty individually for each app.
People are spending even more time on mobile apps – numbers of 2021 are breaking all records. For example, the US has reached a new high of 4,2 hours of daily time spent in apps, and the UK at 4 hours per day. The mobile market is growing as well. Promoting a mobile app becomes a real necessity.
We will continue to develop new aspects of our platform, we plan to move more in the direction of App and Ad Intelligence. Speaking of ASO audit service, we’re glad that no one who worked with us last year has left. The list of clients for consulting only expands. This confirms that we are committed to our mission to help our users’ businesses grow
What was said about us 😎
«Thanks to Checkaso,we understood where to move further with the app promotion, and what mistakes we had made previously».
«Great ASO tool! I absolutely love this feature: In-Apps. One section with all the tools for competitive analysis and promotion of your IAP».
«Thanks to our joint efforts and progress in increasing the app visibility, we’ve been inspired to continue our experiments in exciting ways to grow key ranking metrics».
The team – killer-feature ⚡️
This year our team has doubled in size. This shows that the project is growing rapidly. The geography of our team members is also expanding and already stretches from Russia to Spain. We are different, but we are united by our love for the project.
Most important is trust in the team. When you have confidence in people, and you know that they definitely won’t let you down. It’s a certain level of self-discipline and internal responsibility. I work with the best people – the most attentive and empathetic. For example, if I forget to move tasks in the task tracker after I complete them (which really happens), they take care and do it for me. Dream Team.
Before working at Checkaso, I thought of the office as a disciplinary space and didn’t like the corporate culture. Here I realized that I was just getting into the wrong teams. For me, people are the main motivation in my work. I adore my teammates, I really admire them. And I am still amazed that it is possible to go to work as for a holiday and at the same time create a useful product that makes life easier for other people.
If you’d like to congratulate us, leave us a review on G2. We really appreciate your feedback.
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