NEW: Ranking tool, Keywords Movement Index, Installs and more!
December 22, 2021
How to assess the effectiveness of keyword promotion? To do this, we have a new index that shows the ranking dynamics of your app. We have expanded the analysis capabilities by ranking position in the Ranking & Distribution section. We have added a new Installs metric, updated the Text Editor, and redesigned the menu.
By Alena Konasheva
Product Manager at Checkaso
Ranking & Distribution
This section provides detailed analytics on the keyword positions for the selected period of time. Find out for which keywords your app managed to rise in the search results, and for which it lost positions.
- Keep track of the total number of indexed keywords and
those that have lost indexing for the selected period of time.
- Key queries are now comfortably segmented into 6 groups
for more transparent monitoring. You can see when a keyword gets into a higher ranking group or vice versa and take measures.
- Study the history of changes in position for each keyword to
estimate the effectiveness of your efforts.
- Analyze the dynamics of your competitors.
- Use the mini charts in the table with key queries to
see the keyword ranking dynamics.
- Pay attention to the tips Appy gives you to quickly get to
grips with the new features of the section.
Keywords Movement Index
This index shows the effectiveness of keyword promotion at the moment. It can indicate both positive and negative values since it shows the dynamics over the past 2 weeks.
- Monitor the promotion and draw conclusions about the
accuracy of decisions made, using the Keywords Movement Index tool.
- Extract insights and adjust your promotion strategy at the
right moment.
Switch the List-Graph-Movement tabs to display the dynamics in a convenient format
Installs
The new Installs metric shows the predicted number of installs of your app for the selected keyword.
- Draw conclusions about the success of the promotion
for the selected keywords.
- Predict the total number of installs for the reporting period.
- Assess the efficiency of keywords for the selected period of time.
You can also analyze the number of installs of your competitors.
There are two values: the total number of installs for the period (Total Installs) and the average number of installs per day of that period (Daily Installs).
Text Editor
The updated editor will highlight duplicate words that you add to the template. Prepositions and conjunctions will not be taken into account. It helps to create the most optimized texts for the metadata.
- Add keywords easily right in the Text Editor section.
- Monitor the Search Volume of selected key queries using
the progress bar with a convenient color distribution.
- Get tips and edit metadata to create the most effective texts.
Live search
See the real picture in the search results for your keyword using the upgraded Live search tool. We’ve added the ability to jump to the app home pages in the app stores. Now you can also see the app’s ASOindex right in the search results for a more comfortable navigation on the level of competitor optimization.
Know your competitors ‘by sight’ and monitor the positions they occupy.
New menu
We redesigned the platform menu by displaying the sections by default. Now it’s even easier to switch between them, so you can optimize your work and save time in each session.
Discovery of China
Do you want to explore the Chinese mobile app market? Analytics will be available in January on our platform.
- Collect semantics and learn about competitors relevant
to the local mobile market.
- Enter a new market, aware of the pitfalls and specifics of
promotion in this region.
- Drive more traffic from the region by optimizing apps
using our tips.
