YouTube removes the dislike counts, the beta version of new iOS, and mobile industry trends for 2022
Soon we will sum up the results of the year, but for now, let’s see what exciting things November has brought to the world of mobile industry news, mobile marketing and ASO. There are also a lot of stats for October, we recommend you check it out.
Lots of stats and trends for 2022
People are spending even more time in apps now — Q3 2021 numbers beat all records.
Let’s cheer up the marketers right away — we discovered three fascinating and comprehensive reports: in this one it will be interesting to see separate rankings for iOS and Android based on reach, retention, remarketing, growth, and monetization, and in that one to find out how mobile devices transform brands. It also has key metrics for measuring the success of marketing activities. And the third one is a mobile forecast of app development trends for 2022. And — spoiler alert — there are six mobile forecasts and it’s worth paying attention to all of them.
And there are statistics on the top apps worldwide by downloads — so far for October. Well, TikTok was the most downloaded app with more than 57 million installs. If we talk about the top mobile games worldwide, the first place is rightfully taken by Garena with 34 million installs.
Releases for developers, Facebook bypasses Apple, Google Play redesign
Facebook again tries to bypass the App Store and prove that their developer policy is no good. In early November, the social network rolled out a new feature that allows creators to share Subscription links. Thanks to this, the publishers get paid directly and keep all the money they earn (minus taxes, of course).
Apple released the third beta of iOS 15.2 for developers. There’s a lot of new stuff. For example, there will be a new safety feature in the Messages app. First of all, it will be useful for parents, who will be able to block inappropriate content on their children’s devices in advance. There will also be a “Legacy Contact” feature — you can give an access key to someone you trust and they will have access to your entire account after you pass away. In addition — in the Find My app you can locate which devices track you, and in the Mail app you can hide your email. If you are a developer, here is a Russian manual on how to install iOS 15.2.
Google also has new releases — Jetpack Compose 1.1 beta и compose-material3. Stable APIs, new functionality and performance improvements. And this is just a drop in the bucket, we suggest you read the entire release note.
Google tests a new voice assistant for people with speech impairments. The Project Relate app opened a form to fill out, hoping to get enough testers. And also, the Google Play Store redesign is coming soon, look how it will change.
Android 10 is still the most popular version of the Android OS. Android 10 occupies 26.5% of the market, leaving behind Android 11.
New Instagram features and Clubhouse is still alive
Instagram has a new interactive sticker called Add Yours. Users can now create threads or questions in Stories, to which others can respond in their own Stories with a picture or video. It looks like modern flash mob mechanics, and you can see all participants.
Instagram is testing a new feature called “Take a Break” that will remind users to take a break and stop scrolling the feed. You can set a notification after 10, 20 or 30 minutes of using.
Clubhouse has added 13 new languages to attract more users from all over the world. The new languages are French, German, Hindi, Indonesian, Italian, Japanese, Spanish, and a few others.
Telegram WhatsApp stickers VS Telegram updates
WhatsApp has a new feature — Sticker Maker. Users can turn any image into a sticker, but this tool is available only in the web version. It is uncertain when it will be released on Android or iOS.
Now, for comparison, Telegram updates. The new version includes hyper-speed scrolling, a calendar view for shared media, invite links for join requests for groups and channels, global chat themes on iOS, transit times for shared locations on iOS, and more. Just wow!
Netflix has released a lineup of mobile games for all Android users worldwide, and Spotify finally lets you block other users and hide your listening activity. Also, Spotify has finally made the real-time lyrics available. Why “finally”? Both features were announced for launch in 2018.
YouTube gets rid of dislike counts! The company believes that this change will protect the authors from being hated. Despite the fact that the dislike counts will not be visible to a wide audience, the “Dislike” button will remain, and the author will see your reaction.
A bit of ASO
On Google Play you can now see the average rating of the app by country, although the rating distribution is the same everywhere. And there, on Google Play, you can filter reviews by a specific country and region.
We hosted a useful webinar about how to get started with ASO. The speakers have sequentially broken down the journey from the app marketing strategy to how to make it competitive. They also covered hypothesis testing, running A/B tests for graphics, and why ASO is important to do in advance.
Our tips will help you avoid app promotion mistakes and optimize your advertising budget. We’ll be happy to get feedback after watching!