Media coverage for the app: 40+ sources

How can you make your app popular? The most obvious answer is quality mobile marketing. PR and media coverage is an important part of it. We’ve collected 40+ sources for the app reviewing (text media, Youtube channels, podcasts), a checklist for a submission letter, and an example of the perfect press kit. You’re totally armed from now on. By the way, this post is based on our webinar with Apptica «App marketing do’s and don’ts in 2020». Watch it to get the best app marketing practices. 

Text media for app review

So you’ve published your app on Product Hunt, Betalist and Betapage. What’s next? Below is a list of media that can write about you. To make the navigation easier, we’ve indicated each average monthly traffic. If you have a game app, check the list compiled by Apptica.

❗️Don’t be limited by specialized sources. Build on your audience. Is it an educational, organizing or sport app you’re launching? Find the relevant media.

How to get your app reviewed?

There are two ways to contact: either write directly to the editor or fill out a form on the website. Depends on the source. Anyway, you should keep in mind this checklist to form a submission message. 

• Greeting
• The name of your app. 
• A short but impressive description. Say who your audience is, what your app does, what makes it different. If it’s not a specialized media, you need a story to interest the journalist. Examine the author’s media and his articles to find an angle.
• Free or paid.
• Contact information. 
• Links to your product page and press kit.

👉Check a great app press kit, it has all the necessary elements: description, features, factsheet, video, images, logo, icon, additional links (social media), contact. Take it as an example.

Below is important information from one of the review sites. Also worth keeping in mind.

«First off, the app needs to look good. The graphical assets should be similar in quality to the best apps and games out there. Secondly, it needs to be original or unique. With a flood of similar games each with similar mechanics, it’s refreshing to see a new idea, well implemented. There’s no need for the same old app. Third, it has to be a good app or game. Quality always trumps marketing strategy. Well designed content, interface, or levels in a game will shine through fairly quickly».

Youtube channels for app review

Think big – don’t focus only on the text media. Youtube also has enough review channels. True, it will be more difficult to get there for free. But it’s worth a try. Much depends on the number of channel subscribers and the uniqueness of your app. Contacts are available at the channel page.

Same advice here – don’t limit yourself with specialized channels. Here are three examples of non-mobile blogger reviews: first, second, and third. 😁

Podcasts

How to find the relevant one? Explore podcasts from well-known studios to be sure that it will be of high quality. Here is a selection of big important ones, look for detailed podcast lists on their websites. You can also search for small podcasts with relevant topics. 

• Gimlet
• Radiotopia
• National Public Radio (NPR)
• American Public Media (APM)
• BBC
• The Guardian
• The New York Times⠀

P.S.

Hope it was helpful. The post will be updated, so have it by hand. More media and life hacks are about to come. Share, subscribe and stay tuned for the next webinars. See you later!

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