Updated Keywords Tracking: a killer feature for detailed work with the semantics
October 4, 2021
How to drive more organic traffic? With Keywords Tracking, you can quickly prioritize relevant keywords for promotion focusing on precise metrics. Among them are search volume, difficulty, number of impressions, ranking for a keyword, and others. You can also analyze your competitors — study their ASO-strategies over different periods of time. Learn more about the section below.
By David Margaryan
Head of ASO at Checkaso
Keywords overview
A summary of the keywords.
- Monitor the main metrics easily, switching between the added
keywords by click.
- Track data for specific periods in the past to see keyword
statistics in dynamics.
- Search Volume (SV) is a metric of popularity of the keyword from 5 to 99 in the selected locale. Depending on the stage of work with the app, you should focus on keywords with different SV.
- Rank is the position of the app in the search results for the keyword. Our platform analyzes the position among all elements in the search results, as there may be in-app purchases, articles and features.
- Impressions is the number of users who have searched for the apps by keyword during the selected period. The Total metric shows the total data for the period, and the Daily metric shows the average keyword metrics per day.
- Difficulty is a keyword difficulty metric ranging from 5 to 99. It’s a killer feature of this release. This metric helps to determine how difficult it will be for your app to rank for a specific keyword. The algorithm takes into account the keyword presence in the metadata, the weight of the app, the current keyword ranking, keyword SV and a number of other metrics of the app.
Data on keyword ad campaigns, projected number of installs, traffic sharing between 1-10 positions and trends (dynamics of keyword impressions) will be available soon.
70%
of users find and install apps through app store search. If you want your app to be noticed, you should rank higher. To do this, your app needs ASO. Selecting relevant keywords is a must.
Unlike other services, at Checkaso the difficulty of ranking for keyword is calculated individually for each app.
Alena Konasheva ASO Manager at Checkaso
Ranking
The app ranking dynamics for the selected keyword.
- Develop new hypotheses from the data.
- Quickly draw conclusions about the results of your ASO
iterations for the chosen time period.
Track keyword dynamics over any period of time to adjust your strategy and keep an eye on your competitors.
Tracked Keywords
A basic tool for building semantics with granular analytics.
- Select keywords, focusing on 7 metrics and analysis of
changes in competitors’ positions. This will allow you to select the keywords that will bring more relevant traffic and, hence, installs.
- Expand your semantic core by adding keywords for analysis
from other sections, either manually or with the help of app store suggestions
- Branding. The algorithm marks keywords that are or may be associated with a brand in the local market. This is useful so that when promoting the app users can assess the risks and their strength to rank higher for the keyword. To use or not branded keywords in the semantic core depends on the goals of the user and his strategy.
- In ASO. This metric shows whether the selected keyword is added to the app’s metadata. For the App Store, In ASO shows the presence of a keyword in App Name and Subtitle. For Google Play — in Title, Short Description and Long Description. This metric will quickly show whether a keyword is being used in the metadata of your app or a competitor’s app at the moment. Next, we can decide if we need to add the keyword to our own metadata.
- Total apps. It’s an additional metric for evaluating the competitiveness of the keyword ranking. The logic is quite simple: the more apps get in the search results, the higher the competition can be.
- Live search. App store search results for the selected keyword. If the Rank metric shows that your app is third in the search results, by clicking on Live search you can find out who is ahead of you, whether there are ads, featured apps, or articles. Besides, you can use this tool to discover your obscure competitors.
This metric will quickly show whether a keyword is being used in the metadata of your app or a competitor’s app at the moment.
Alena Konasheva ASO Manager at Checkaso
Every day we collect the data on all keywords added to Checkaso and available in the database. We collect them directly from stores and frequently update the data like ranking, suggestions, Search Volume and other metrics.
You can study the keyword ranking dynamics of your app and the app of competitors over the same period of time. Are you growing or dropping? Let’s say you choose a month to analyze. The dynamics will be shown in comparison with the previous month. This way you can easily compare the success of your keyword ranking with your competitors. You can add up to 20 competitive apps.
Flexible filter system. Filters allow you to search for keywords with a certain number of words and metrics, to select the indexed and non-indexed. You can also search by source of adding keywords (you can add keywords not only manually or with the help of app store suggestions, but also using other Checkaso sections).
Groups and bookmarks. Work with selected keywords in separate groups for easier data comparison and competitor monitoring. Bundle keywords into groups for detailed segmentation. Add important keywords to bookmarks and they will always appear at the top of the chart to focus on them during work.
Make your choice perfect by selecting keywords for various iterations. Analyze them and decide what keywords should be tested first, and what keywords should be used for future iterations.
Summary
The main purpose of Keywords Tracking is to enhance your work with the semantics by making it easy, but based on accurate analytics. We also made data monitoring more convenient: less switching between tabs, more analytics in one window.
Use the new Checkaso features to rank higher and drive more traffic. Keywords Tracking is available for all plans, but it is a bit limited for Startup. The Difficulty metric will be available for Startup plan users for 10 days after the release.
If you have any questions, sign up for a demo, where we will tell you about all the features in detail.
