Hi everyone! Catch our webinar record «How to make text ASO to improve app visibility». It’s piping hot – just after our stream. In addition we made an abstract in case you prefer texts. But pay attention, it’s a short version without a case study. 😱
👉🏻At the webinar we show in action our new Text Editor tool. Click to read about our latest updates.
What is text ASO? 🤔
Text ASO contributes to your app being indexed by new keywords. It improves the app ranking (or visibility) and helps to boost your app installs and attract new users as a result.
Keep in mind that this process isn’t one-time but ongoing. For maximum performance, you should work on it constantly, analyze the results and adjust your strategy accordingly.
Analysis of the niche and competitors 📈
The very first step is niche market analysis. To fight for traffic, you should know your competitors and how they work. The analysis helps you evaluate their optimization level, strategy, competitiveness in the niche market and specific key queries, and maybe you’ll find some optimization ideas too.
Development of the semantic core 🚀
There are two main approaches to that: the manual and automated one. The manual approach means collecting search tooltips from app stores and analyzing similar text elements and recommended apps, all on your own. The automated approach means that you use special tools. For example, Keywords Analysis, Keywords Explorer and Proposed Keywords tools at our platform.
Prioritization of search queries 🥇
The list of queries you’ve collected must be prioritized to assess relevance, popularity and competitiveness.
If your app is new or not that popular in the store yet, you may want to start optimizing with low-frequency long-tail queries since there will be less competition but less traffic as well. If you already have a fairly steady and high ranking when it comes to the mid-frequency keywords, then you should try to fly higher.
In both cases, focusing and relying on the competitors’ branded requests would not be good advice since their traffic share is minimum even with very high conversion.
Creating and updating the text elements 📝
It is very important to understand what influence various elements have on the ranking to place the keywords in the text properly. Take into account all the requirements for composing text elements, avoiding spam, forbidden words, misinformation, etc.
Analysis of the results and adjusting the strategy ⚙️
- Analyze the current situation and set goals.
- Check the metrics (position changes and internal indicators like the number of impressions, installs, page views, revenue, retention and duration of the sessions).
- Wait for the representative data.
- Use results for future updates.
You can accomplish all steps of the Text ASO in our new Text Editor tool. And track all changes of competitors metadata by date, country, app version, device type in Comparative Analysis.
We are always glad to receive your feedback! Feel free to write at [email protected] 🙌