This digest’s news is about how iOS 14 made app developers angry and helped Pinterest break the daily installs record; when we’ll get the Google Play Console update; if Facebook can manipulate Apple; and other killer stories of the month. Check it.
Unexpected iOS 14 release, screen customization, and boost of Pinterest
Suddenly (!) the new iOS 14 came out. Many developers didn’t have enough time to get ready for the release and were very disappointed. What’s new on marketing and ASO: App Clips, search autocorrect, and feature cards (here is a detailed overview of all the innovations). Unexpectedly, home screen widgets make explosive news. Since the iOS 14 release, home screen customization apps have been installed by about 5.7 million users in a few days. Pinterest was the absolute leader (as a source of inspiration). It broke the daily installs record with 616,000 installs in one day. 😱
The coalition against Apple, offer codes and the green light for streaming
It seems that being discontent with Apple is becoming a trend. 13 app publishers, including Epic Games, Deezer, Basecamp, Tile, and Spotify, have created a ‘justice league’, the Coalition for App Fairness, to urge Apple to rethink its store policy. And Apple does make some concessions. For example, the company introduced an option for offers, the offer codes. These are unique alphanumeric codes that give discounts on, say, auto-renewable subscriptions. Apple gave the nod for game-streaming services as well. Okay, everything is still quite confusing right now.
Facebook VS Apple: the two giants keep pressuring and manipulating each other
Facebook is not far behind its peers and keeps putting pressure on Apple too. You’ve probably heard of a Facebook’s idea to launch paid online events to help businesses after the pandemic. Finally, Apple decided to waive the 30% fees by the end of the year. All payments will be processed through Facebook Pay. Facebook is also going to push through the Messenger issue. If iPhone users can now choose their default apps for email and web browsing, why should they be content with a single messaging tool? Moreover, Messenger now has a shared video viewing feature.
Swift for Windows, global Pokémon Go AR, COVID-19 notifications
There was a time when iOS apps could only be developed on Apple devices. But now the boundaries of what is allowed have been erased as Swift was transferred to Windows. A bit about other boundaries (personal thanks to Bluetooth as it can alert you of a possible COVID-19 infection). The UK has launched an app that tracks social contacts. By the way, we reviewed some similar apps. Ok, from our reality to AR. Pokémon Go will provide mobile operators with 5G-enabled augmented reality content and are going to work on the standards for this innovation. This is the Planet-Scale AR Alliance. Wow.
TikTok’s epic battle: court orders, Instagram showing solidarity, and an alternative from YouTube
Latest news from the fields: the US Federal Court said that the ban on TikTok would not take effect yet. The court is now checking the legality of the ban and is going to decide if the app really poses a risk to national security. Instagram, despite having Reels, is opposed to banning TikTok. But YouTube jumped in and announced a competitive solution, Shorts. So far, it only works in India and on Android, but YouTube’s plans are ambitious.
ASO: «branded names» taboo, new AppGallery, and more
Now you cannot use the names of competitors in the metadata of your app on App Store, including keywords. We also noticed that search queries have different results depending on iOS version; a viable reason may be that not all services have switched to iOS 14 parsing yet. We’re going to monitor the situation. Also, AppGallery has been updated. They continue to take pride in creating the ecosystem and they say that more than 1.8 million developers have joined the store. We’ve recently fantasized about whether AppGallery could be a viable alternative to well-known stores. And the final news is that we released our new ASO Overview section. There are 9 cool tools (from the Search Visibility Index to Metadata Changes). Feel free to see more details here.
Let’s finish the digest with an interesting announcement. The Google Play Console update is expected to be released on November 2. They promise a fresh interface and easy navigation. And, by the way, Google is going to prevent app developers from accepting payments bypassing Google Play. Within a year, they’ll have to switch to the company’s payment system. We’ll keep you updated.
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