ASO for games & apps: what’s the difference?
On November 25th, we’re hosting the webinar together with ASO experts of Mail.ru Group. This will be a real combo of different experiences. Years of ASO practice will be actualized in an hour-long webinar. Join us to understand how to do ASO for apps and games right, what’s the difference, can they borrow each other’s methods, and which strategy fits you better.
November 25th, 3 PM GMT.
- Numbers. First, we’ll analyze similarities and differences in apps and games promotion. Let’s start with statistics, metrics, market competitiveness, different approaches to working with metadata, and the role of A/B testing.
- Visual optimization. What to focus on when creating graphics for apps and games? How to test it and analyze competitors? Is seasonal ASO worth it? All you need to know to make graphics work.
- Text optimization. How to work with target and genre keywords? Varied strategies and best practices.
- Result tracking. Why focus on different channels for attracting organic traffic? What are the main metrics? Analyzing the effectiveness of ASO updates right.
We’ll discuss all this in detail on real cases.
David has been Head of ASO in Pushapp marketing agency for years. Every day he successfully optimizes clients’ apps for both the App Store and Google Play. And he also shares his experience with others so every piece of data or number you see on Checkaso platform are there from algorithms made by David and his team.
Julia is the Head of ASO Mobile Growth team at Mail.ru group working with 70+ mobile apps & games. She also manages an in-house ASO platform. After 5+ years, the team became public about its continuous work and best cases as they take on board external clients. They share their insights on a Telegram channel (in Russian).
Anna is an ASO manager and specializes in the Chinese market at Mail.ru Group. Working with gaming projects such as Warface Global Operations, Hustle Castle, and Zero City and non-gaming apps such as Citymobil, Youla, and Email App Mail.ru. Anna has experience in hosting internal webinars about ASO and ASA.
How to join?
Click the button to join. We’ll send you a link in advance and the record after. Take the opportunity to have a side view – prepare your questions! Don’t forget to check our previous ones to get inspired. See you!