ASO for games & apps: what’s the difference?

On November 25th, we held the webinar together with ASO experts of Mail.ru Group. That was a real combo of different experiences. Years of ASO practice were actualized in an hour-long webinar. Watch the record to understand how to do ASO for apps and games right, what’s the difference, can they borrow each other’s methods, and which strategy fits you better. 

The record 

Games vs Apps statistics

1. Games have 42% more screenshots.
2. Video preview in AS: 31,8% games / 11% apps.
3. Video preview in GP: 34% games / 24,2% apps.
4. Games have 15% more indexed keywords.
5. Apps use 14% more characters in the Title. 

You should know that Explore traffic is more crucial for games than Search one (73% vs 27%). It includes getting featured, top charts, and similar apps.

How to get your game featured?

1. Pay attention to the quality of your game.
2. Work hard on visual assets, make seasonal ASO.
3. Localize your game.
4. Take care of good ratings & reviews.
5. Keep Platform regulations and recommendations in mind. 

How to get your game to Top Charts?

1. Choose the most relevant and less competitive category. 
2. Optimize visual assets.
3. Pay attention to your retention rate.
4. Take care of good ratings & reviews.
5. Drive the volume of your downloads.

How to increase the chances of your game to get to similar apps?

1. Use API Google Natural Language to know how Google categorizes your game.
2. Adapt visual assets to be similar to your competitors.
3. Take care of good ratings & reviews.
4. Drive the volume of your downloads.
5. Improve internal metrics.

What about search traffic? How to do ASO?

1. Focus on keyword ranking.
2. Update your metadata every 2-3 weeks.
3. Place popular search terms on your screenshots and metadata.
4. Improve CR from search terms to install (Google Play).
5. Work with the «What’s New» section.

P.S.

This is just a small fraction of the information that we shared at the webinar. Watch it to dive into all the details.

We hosted the previous one with App Masters and discussed all the ways to get organic installs. Literally. Try us!

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