A guide to app page design on App Store and Google Play
If you’re up to releasing an app, you may wish to design the app page properly. In this article, we’ve collected some general compliance requirements, advice, and useful links. Let’s look at the major visual elements: an icon, screenshots, videos and feature graphics.
App page icon
Currently, the difference between icons on App Store and Google Play is second to none. First of all, the icons differ in size. An App Store icon size should be 1024x1024px while a Google Play icon should make up 512x512px.
It’s worth keeping in mind that Google Play will automatically make your icon round with a shadow while the source image must be square. Thanks to that, all the icons of apps and games look good together. You can find compliance requirements and examples here.
App page screenshots
Screenshots can be portrait and landscape on both stores. Apple has different requirements for screenshots depending on your device. Screenshots for 6.5” and 5.5” screens are universal for smartphones. For tablets, they must be 12.9” and 10.5”. Screenshots for Apple Watch, Apple TV and Mac App Store may be added separately. You can upload up to 10 screenshots for each device type. The exact sizes and resolutions can be found here.
Everything is easier with Google Play. You can upload up to eight screenshots for each type of device: smartphones, 7″ and 10″ tablets, as well as Android TV and Wear OS by Google. Click this link for image sizes.
App videos on Google Play and App Store
You can use a single video on your Google Play app page. To do this, you should first upload it to Youtube. The link to the video must be complete and have no timecode. Monetization is not allowed. The video will be played automatically without sound for 30 seconds. Learn more here.
You can upload up to three videos to your App Store page. The minimum video length is 15 seconds, the maximum video length is 30 seconds. Follow the link for detailed requirements. Check out Apple’s guidelines on how to create a movie and work with iMovie and Final Cut (Mac only).
Getting featured makes it possible to become an editors’ choice and win some extra user traffic. This requires special visual solutions. The main requirement for your app to be featured on Google Play is an image size of 1024x500px. The rest of the ins and outs are not that significant – all you need is to consider the ‘cut area’ (15% of the image edge) and avoid any appeals or too many details. See more here.
The feature graphics items are called Promo Artwork on App Store. They differ depending on a category like Game of the Day, App of the Day, or other selected content. You also may want to make extra images (like screenshots) and graphics for the product header or developer’s page on App Store. Read more here.
- Free ASO kit to make icons and screenshots for different device types right on the spot.
- A service to preview new graphics.
- Resources to draw inspiration from: Scrnshts and Screenshotcreator.
What to Read: Most Helpful Guidelines
- How to do graphic ASO right?
- Seasonal ASO: pros, cons, strategies, and testing methods.
- Getting featured: requirements, advice, and details.
- App graphics localization: differences in culture, colors, and case studies.
Not only must your images meet the store’s compliance requirements, but they also should make you stand out among other apps. Keep an eye on your competitors’ updates, study how their visual style changes with time, and what seasonal ASO strategies they use. You can track all that on Checkaso using Comparative Analysis and Competitors’ Updates.