How to measure the success of your app promotion?
We love measuring an app promotion success in indexes. It’s handy and clear. On our platform, we have four indexes to use – ASOindex, Browse Visibility Index, Search Visibility Index, and Performance Index – each of them covers a different aspect of the promotion. Tools enable current situation assessment, performance tracking, and analyze the growth zones. In this article, we will look into the differences between the indexes, their aims, and the available pricing for each of them.
The ASOindex turned out to be a starting point for the whole Checkaso platform. That is to say, it is an ancestor of all other indexes. It was the first tool we used that is now a legend. If the words are not enough, the evidence is obvious.
ASOindex is an optimization rate of an app page on the App Store and Google Play. It’s based on many factors, for example, number of characters in the text elements, number of screenshots, average rating, keywords popularity, app visibility (based on app’s positions by main keywords), presence of video, frequency of updates.
The ASOindex of the app above is relatively high – its rate matches the average ASOindex of the category (the index below). Note that the average ASOindex is a benchmark – the one to aim for. In this case, Headspace fits the average rating, though its ASOindex clearly may be higher.
Then, what needs to be done to improve app performance:
- Add more keywords in both full and short description (now, 56 out of 80 characters are used).
- Elaborate on the review average rating (check our guide).
- Analyze the relevant keywords and add the most popular ones in the metadata.
The well-elaborated app optimization affects the app visibility in a store and conversions (transforming viewings into installs).
Search Visibility Index
Search Visibility Index is an assessment of the app visibility for the search traffic. In other words, the rate indicates the availability of the app by the search queries. Is it easy for users to find you? If the percentage is poor or the graphic is going low, the reason may be found in the app keywords position analysis.
Unlike ASOindex, which estimates an overall app optimization level, the Search Visibility Index is focused solely on the app visibility by keywords. The Search Visibility Index, unlike other indexes, is a percentage measure. There is no way to articulate the perfect rate for visibility, so the Search Visibility Index formula isn’t tied to specific numbers. The estimation depends on the current app search visibility in the category.
The Headspace visibility index is 66%. It’s a good one, although, for the many keywords (more than 1000), the app positions are rather low (top 100+). For the top-50 keywords, the app mostly keeps falling. In the first place, it is important to make sure all the indexed words are relevant: check the popularity and an approximate number of impressions. Then, you can prioritize the words for further text optimization.
Browse Visibility Index
Browse Visibility Index (BVI) shows app visibility in Browse/Explore feed. We’re talking the Category Top Charts, Similar/Related/Recommended Apps, Collections, Featured Apps, and Stories.
A good understanding of where to grow is its ultimate idea. We don’t rate anything nor do we tell you if you’re doing well enough. Index values will reflect your current ranking and some missed opportunities, if any. Keep track of the benchmark averages. Are other apps doing better? If they are, rejoice as you have something to strive for. At the same time, popularity doesn’t have a direct influence on the BVI.
How to increase the index value and get more organic installs?
1. Improve your ranking in the category. It depends on the total number of installs from all sources.
2. Get featured. Apply to get featured, release updates, improve your app, and support store innovations in terms of functionality.
3. Make it to Similar Apps. These recommendations look like the store gives them on its own. To join Similar Apps, you may want to work on text ASO so that the algorithms can understand it right what your app is about and who is the target audience, as well as improve stability and internal app metrics. Besides, recommendations may depend on user preferences. Algorithms will analyze those who’ve installed your app, and recommend it to users with similar preferences. The more installs you get, the more likely your app is to be recommended.
Performance Index shows how well you acquire organic traffic. It takes into account the quality of app optimization, positions by keywords, and visibility in an app store (it’s about ranking in your category, lists of similar apps). It helps explore in which countries you’re most attractive to users and in which countries marketing effort should be increased to get the traffic flow. Besides, with the tool, you can analyze both your own apps and the competitors’ ones.
Here, the app draws much traffic in the English-speaking countries – New Zealand, Canada, Australia, United States. It doesn’t necessarily mean these countries generate the main app inflow, though. Each country’s potential traffic should be evaluated separately. In this graphic, the Czech Republic has the lowest one. To draw more, one may elaborate on the app positions for the search queries – they are rather low, now. Thus, potential users just don’t see the app when searching. To increase visibility, text optimization is absolutely necessary.
The tools are available on the platform:
• ASOindex, Browse Visibility Index – all tariffs included.
• Search Visibility Index – Startup, Growing Business, Publisher & Agency.
• Performance Index – Growing Business and Publisher & Agency.
Here, you can check the actual pricing. To read more on the platform’s tools, check the article. We update regularly to provide helpful and meaningful content. See you!