NEW: ASO 2.0 Overview
ASO Overview is a new Checkaso section with 9 (!) tools. There are more figures, competitor tracking, and analysis options now. Ready? Search Visibility Index, an option to compare with that of your competitors, percentage, and number of overlapping keywords, number of keywords by app positions, tracked keywords movements, tables with ‘best’ and ‘worst’ keywords in terms of ranking, metadata tracking, and rating changes. Spy on your competitors’ ASO and respond to any changes on time. All of them are right in front of you now.
Search Visibility Index
This index makes it possible to assess app visibility. It’s about ranking efficiency. How high has your app made it by major keywords? Is it easy for users to find you? Keyword number, keyword popularity and ranking by keywords will be taken into account when calculating this value. Here’s the average app visibility index by category.
- 0–29% – no visibility. Oops, do you really exist? You need to leap forward.
- 30–49% – low visibility. Oh, users can’t find you in daylight with a flashlight. Try boosting your ASO.
- 50–69% – good visibility. You are easy to find, but you can do better.
- 70–99% – excellent visibility. Wow, you’re in everyone’s plain sight. That’s what we strive for.
The chart below the index shows data history for the last 7 days. Hover over the chart to look at Search Visibility Index for a certain day.
Total keywords + App rank changes by keywords
Total Keywords shows how many keywords your app is indexed by in different positions. In this case, you can track how you rise and fall. Was your latest update a breakthrough? We hope you’ve improved your ranking, but it’d be best to know for sure. 😉
App rank changes by tracked keywords section is about the dynamics. There’s a summary of the keywords you are following. No progress will go unnoticed. How many keywords have been indexed, grown, sunk, stopped indexing, or remained unchanged? You can see it all now.
Keywords intersection
It turns out you and your competitors have so much in common! For example, the keywords. 🙃 Hover over the chart to see how many intersecting keywords and share among competitors you have. Everyone will be happy: the numbers for both ASO specialists and marketers. Who do you have the most and least matches with? All this will help you improve the promotion strategy.
Top 5 keywords with the biggest growth and fall
Everything has its ups and downs. Especially ranking by keywords. For the convenience of analysis, we’ve created two tables with keywords with the biggest growth and fall.
- Growing ones are those by which your ranking has grown for the selected period. That’s a solid reason to rejoice. But don’t relax much. Pay attention to what your competitors are up to. Just look at their dynamics in the same table.
- Fallen keywords are those by which your ranking has, on the contrary, dropped significantly. It’s time to act.
Search Visibility Index by competitors
This is a pivot table with your Visibility Index and that of your competitors. Feel free to draw some analogies. If you hover over any app, you will see its rating, ASOindex, Search Visibility Index, and Search Visibility Index Benchmark by category.
Competitors’ updates
Stay on top of your competitors’ ASO events. Track changes in metadata like icons, screenshots, videos, titles, subtitles, full descriptions, categories, or providers. Hover over the gray circle to see the list of changes.
Rating changes
Need to figure the most stellar app of your niche? That’s easy. This table shows the current average app rating. Hover over the column for detailed estimates.
P.S.
Being the ASO experts, we are quite fond of this section. It seems that it has never been easier to analyze the balance of power and dynamics of change. We hope you’ll enjoy it too! Use it, fight to establish a foothold, and hold back your competitors. Give it a try right now. 😎
