All the ways to attract organic downloads
We’ve had a webinar with Steve Young of App Masters recently. Check the record if you want to know about all the ways to attract organic downloads, based on case studies. You sent us your apps and we examined every app page to provide you with as many insights as possible. Feel free to utilize them all – the insights are universal.
We’ve audited four apps. Below you can find an audit of one of them (Movie Deals) made by David Margaryan, our Head of ASO. Watch the full stream for more universal ASO tips, audits, and comments from Steve.
Major ASO mistakes
- irrelevant keywords;
- low rankings;
- duplicate words;
- cross localization.
The app is indexed by some relevant search queries, but it has quite low rankings by them. That reduces visibility for your target audience. The app niche is quite competitive. You may want to focus on mid-frequency keywords so that you can have a good chance to get indexed high and, after that, try to adjust your strategy based on the ranking data.
Make sure you avoid duplicate words in metadata because they don’t affect indexing and ranking. In your case, you use both ‘Movie and Movies’, while, for App Store algorithms, it’s enough to use ‘Movie’ once to be indexed by the plural form of the word too. You also can remove your brand name from the title, as it’s already there in your icon. By doing so, you’ll have more space for other keywords. As for the keywords, you may want to use the following ones: ‘TV and movies’, ‘watch movies,’ or ‘movie streaming’. Try using as many keywords as possible and they will mix to make lots of additional keywords.
Keep in mind the cross localization. As you know, the Spanish (Mexican) app version is indexed in the US too. So if you’re not targeting an audience from Mexico, you can utilize that to affect your ASO in the US, using keywords from your semantic core for the US.
In general, the graphic elements are qualitative and fit the modern trends of mobile marketing. It seems that the movie covers in the interfaces are quite small and practically illegible, even if you open the app page with a web browser. We would recommend using fewer movie samples and making them larger so that your users would notice the popular ones, which could make them want to install the app. All that makes the screenshots look a little crowded. The captions look clear, with a thought-out USP.
The number of reviews and the average app rating is good at the moment. It may affect the conversion rate with both organic users and users from ad campaigns. Ideally, the average rating should be above 4.5. You may want to try utilizing Apple’s SDK to ask users to rate and review your app. Do that when users are most likely to feel satisfied with the app, for example when they’ve just completed a purchase with a big discount or in a similar context.
Do you need a full audit of your ASO to get insights? We can help you with that. Click to read the post about it. What the audit consists of and how it is done.
We hosted the previous webinar with Phiture and discussed how ASO and paid channels work together and boost your app metrics. Check it.